The most important part of branding that I have learned is direction. I first began working on a logo and branding for Pizzeria Amore just simply by designing things that I thought looked good but I soon realized that it was difficult to keep working through the rest of my project without a sense of direction and main major element. Once I sat down and established the message that I was trying to convey with the business and the target audience and what they would be interested in, it gave me a major sense of direction and purpose that helped to drive me throughout everything I created from the photography to the video to the website.
As a part of that, I decided to share my design and branding inspiration and process at the senior showcase at BYU-Idaho. I think its very helpful to see the process laid out and the basic guidelines for the brand that need to be followed through with the elements. Here’s a small look at that – it’s what I like to call a simplified visual style guide.