As a small family run restaurant just beginning, there were only a couple of basic design needs, but it was important to make sure they were done with the Pizzeria Amore brand. The basics needs included a menu design and a business card. To stay with the branding and design and showcase a family feel of wood fired fresh pizza, I used the photography from the series with a black and white high contrast look set behind all of the copy and content. To keep the simplicity, I used the same font throughout and simple shapes to add a bit. I also wrote the copy for the front of the menu to share a look into the restaurant before taking a look at the pizzas.