As part of the Communications program at BYU-Idaho, one of our final classes is a senior project. For this class, we pick a project that will showcase everything we have learned while in the communications department and spend 50 hours throughout the semester working on this project and present it to the school at the end during the Senior Showcase. With an emphasis in Visual Communications, I wanted to come up with a project that would showcase all of the things that I have learned and loved while in that department. I’ve shared the story time and again about my family and our pizza tradition. My brothers and I have talked to my dad about starting a pizza delivery business once or twice a week to earn a little extra money and have more fun making pizza. My dad has bugged me time and again about making him a logo or coming up with pizza box ideas for our pizza, but while I’ve always been too busy, I decided that for my senior project, I would finally get to work on this pizza design.
I decided that I would start up and create all of the visual and creative aspects that a pizza business would need to begin. With my module set in advertising, it was very helpful for me when I was deciding what it was that I needed to have done for this business and process. I began by branding the company with color schemes, font choices, overall looks, and a logo to be used throughout the branding. I then worked on designing the collateral needs like a menu and business cards. I then created and designed a website. I also took photos of the food and process of making the pizzas for the branding and design purposes and used all of the photos in a photo book to showcase the pizza and my photography skills. Finally, I created a video to be used on the website and for future social media and advertising purposes. I was really happy with the way my project turned out and how the senior showcase went. I am so grateful as well that the Communications department has the students complete a senior project – it has been a wonderful learning experience that has given me a portfolio piece and experience that have benefited me.
To see more detail on the branding, look here.
To see more detail on the design, look here.
To see more detail on the photography, look here.
And finally, to see more detail on the video, look here.