by Elsa Jensen | Mar 15, 2015 | Blog-category, Designs, Photos, Videos
As part of the Communications program at BYU-Idaho, one of our final classes is a senior project. For this class, we pick a project that will showcase everything we have learned while in the communications department and spend 50 hours throughout the semester working on this project and present it to the school at the end during the Senior Showcase. With an emphasis in Visual Communications, I wanted to come up with a project that would showcase all of the things that I have learned and loved while in that department. I’ve shared the story time and again about my family and our pizza tradition. My brothers and I have talked to my dad about starting a pizza delivery business once or twice a week to earn a little extra money and have more fun making pizza. My dad has bugged me time and again about making him a logo or coming up with pizza box ideas for our pizza, but while I’ve always been too busy, I decided that for my senior project, I would finally get to work on this pizza design. I decided that I would start up and create all of the visual and creative aspects that a pizza business would need to begin. With my module set in advertising, it was very helpful for me when I was deciding what it was that I needed to have done for this business and process. I began by branding the company with color schemes, font choices, overall looks, and a logo to be used throughout the branding. I then worked on designing the collateral needs like...
by Elsa Jensen | Mar 14, 2015 | Blog-category, Videos
That’s Amore from Elsa Jensen on Vimeo. Throughout all of this project, I have been the most excited about making this video. I originally made a pizza video when I was very first learning video and have wanted to do one right since then. I think that video has a way of making the viewer feel like they are right there in the video – right there with the people inside of it. And I think that in terms of a business, video can be very powerful in enticing people to want to come to their restaurant, participate in the services, and be a part of what they are seeing. I wanted this video to again, have the feel of our family and what its like to be at our house during this process and feel the connection that pizza has all around. So here is our house, on a pizza...
by Elsa Jensen | Mar 9, 2015 | Blog-category, Videos
I just love flowers. It’s only convenient that my best friend is an absolute genius with them. As she’s been at BYU-I studying horticulture and preparing to start her own floral design business, I’ve been having a lot of fun working with her and planning future collaborations. She was kind enough to let me use her for my project for my video production class (you can watch that here), so I decided to use some of the footage to make a lifestyle video of her as we get excited for our future collaboration. Keep a look out for more videos and photos later, but until then, have fun watching this video! Flowers with Jace from Elsa Jensen on...
by Elsa Jensen | Jan 28, 2015 | Blog-category, Videos
I’ve been remembering my adventures and travels lately, craving to go on another one. That’s the thing about travel, isn’t it? It’s one of those things that I don’t think can be stopped – the more I travel, the more I want to. It’s a bit of a beautiful cycle and I can’t help but hope for more travel opportunities with each time. This was the first video I ever made – it was of our trip to Europe with most of the Jensen family. We took my Grandma and Grandpa back to their mother countries of Germany and Denmark (both had not been since immigrating over as children) and visit the places where our ancestors had once lived. Along with a few other fun stops, it was a trip of a lifetime and one for the books. Europe from Elsa Jensen on...
by Elsa Jensen | Jan 6, 2015 | Blog-category, Home Page, Videos, Weddings
I’ve been feeling so lucky with opportunities lately. My good friend Annie got married last weekend and I was not only able to be a part of the wedding by being a bridesmaid, but I was also asked by her to make a little bridal video for her reception. We went to the Salt Lake Capital building to film and spent the time there capturing footage of Annie and Trent together. I had such a great time with them and developing my skills in video. I know that I sure loved making this video – I hope you enjoy it! Annie & Trent from Elsa Jensen on...
by Elsa Jensen | Jan 2, 2015 | Blog-category, Videos, Weddings
I absolutely can’t get over this wedding. Kendall was my roommate for the past semester at BYU-Idaho and I have loved chatting wedding plans and details with her all semester, so it was even more fun when the wedding came to life. It was full of beauty and she and Tyson were too. They were kind enough to let me be a part of their whole day and film it. I’ve been loving trying my hand at video on my own and I think there’s just something so lovely about seeing sweet moments in motion, especially from these two. Kendall & Tyson Hansen from Elsa Jensen on...
